The National Football League is riding high financially these days, occupying ever-larger chunks of the TV spectrum, packing its taxpayer-funded stadiums at ticket prices that far exceed the average taxpayer’s budget, and selling its gear to people of all ages and both sexes. Franchise values have soared, heading into the 10-figure stratosphere. There’s enough spare cash floating around it to take a chunk out of the national debt.
Funny thing, though: the league never has been more defensive, and I’m not talking about the kind of dee-fense that takes place on the field.
Finding reasons for the posture doesn’t require reading between the lines, to invoke another gridiron term. Daily news accounts and security-cam videos produce recurring evidence that players who are paid to be beastly in uniform can’t always turn off their aggression after they take off their pads. Nothing new there, but we always treat it as though it is. Last season’s Miami Dolphins’ bullying revelations showed that some of those guys aren’t nice even to their teammates.
Worse, the dangers of playing football—always manifest—have become apparent to the most obtuse, as former stars such as Junior Seau and Dave Duerson take their own lives rather than soldier on with the consequences of old injuries, and other ex-players by the score parade their once-hidden wounds and seek redress. It’s not a pretty sight.
That last situation concerns more than just NFL alums; in last Sunday’s New York Times magazine, under the headline “Hating The Game,” the “The Ethicist” column dealt with a reader’s question of whether it’s okay to support a league that seems to know it is detrimental to the health of its participants. The (long) answer by columnist Chuck Klosterman boiled down to the observation that NFLers are well-paid, adult volunteers who by playing take an “elective physical risk” similar to that of the practitioners of other dangerous trades, so it’s permissible to cheer them on.
That’s my take, too, but the reasoning breaks down when it’s applied to the kids’ and high-school games that are the sport’s foundation. The participants there are below the age of informed consent and any parent worth the name these days must think long and hard before signing the forms that send their sons off to battle. Making that choice more difficult are recent studies that show it doesn’t take a Big Bang concussion to trigger lasting brain damage, that the cumulative, small-b bangs inevitably sustained during football practice and seemingly eventless games can have the same effect.
The NFL doesn’t take adversity idly. It’s countering its risks-to-kids problem by pushing a program called “Heads Up Football” that involves teaching young players not to lead with their heads while tackling, blocking or carrying the ball. Instruction techniques are available at a NFL-sponsored website called USAFootball.com, which it plugs in TV ads featuring smiling youngsters. Interestingly, the site carriers a $25 charge for coaches and others wishing to learn the program, meaning that the league has turned safety into a revenue source. And while anything that might reduce head and neck injuries is good, it’s disingenuous to imply (as the “Heads Up” ads do) that it sanitizes the sport.
Further, the NFL isn’t satisfied with a provisional pass, it wants mushy and unconditional love from its followers. That’s the message of its “Together We Make Football” campaign, which, through a website of the same name, offers Super Bowl trips for the best testimonials to the positive impact of the gridiron game on people’s lives.
I’ve checked out the site and it’s a hoot. Many of the letters shown break new ground in inventive grammar, spelling and word use; those are regarded as evidence of sincerity, I guess. For example Allen, a Cincinnati Bengals fan (last names aren’t used), writes that he and his neighbors in Westwood, Ky., love the local high-school team because “they go out and give it there all.” He adds: “We’re happy when they win and sad when they lose to the point their is tears.”
Serita, a Green Bay Packers fan, recalls her introduction to the sport thusly: “I remember when I was younger me and my mom used to watch the game all the time. I ask my mom what’s on TV and my mom said sat down and watch it and I been liking the game since.”
Most of the letters credit football for being a focal point of pleasant gatherings of family and friends, but some say it brought more-specific benefits. Baltimore Colts fan Tommy writes: “I was always a shy guy growing up until one day I saw Peyton Manning play during the 2009 season. After that day I became a fan and my social circles have increased.”
There are tales of courage: “My son Spencer has been playing football since he was 7. Even sore with echilis tendinitis he never complained FOR THE LOVE OF THE GAME,” writes New York Giants fan Connie.
And of developmental milestones: “Our baby was born August 9, 2013,” writes Packers fan Jasmine. “Two months later we were watching a Packers game and I was screaming because they scored. And I hear by two-month-old baby go “OHHHHHH!” Her first word. All because of Green Bay.”
It’ll be tough, however, to top the testimony of Dallas Cowboys fan Anna. Her missive rambled, and is hard to excerpt, so I’ll paraphrase. It seems that she also was a New York Jets fan when Boomer Esiason played there. In one Jets’ game she watched with friends, while in the late stage of a difficult pregnancy, her darlings blew a lead, causing her to become apoplectic. Her friends, alarmed, rushed her to a hospital, where her child was born through an emergency c-section.
Later, the doctor told her that if she hadn’t delivered when she did, blood clots might have formed that would have threatened her life and her child’s, so the dog-ass Jets’ collapse could have saved them both. If that story isn’t worth a Super Bowl trip I don’t know what would be.